Când Jochem & Sjoerd au devenit tați pentru prima dată în 2013, au aflat că până și produsele de îngrijire a pielii pentru bebeluși conțin ingrediente dăunătoare. Și așa s-a născut Naïf: îngrijire naturală a pielii pentru Bebeluși și Copii, folosind doar ingrediente de care pielea bebelușului are cu adevărat nevoie, care nu sunt numai bune pentru piele, ci și pentru planetă. Nimic mai mult, nimic mai puțin. Curând și adulții au început să folosească produsele Naïf. Până acum există un sortiment pentru tineri și bătrâni. Pentru că și tu meriți o îngrijire bună, ușoară și naturală a pielii.
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